It feels like an uphill battle, which is why many people end up taking terrible risks with their security and privacy. The main culprits are companies snatching our private data and advertisers following us around like mouth-breathing Peeping Toms. I don't just mean malicious hackers, scammers, WiFi snoopers, account hijackers and wankers in trench coats. One thing about connected life is certain: everyone is trying to spy on us.